The Currency of Culture

The most powerful connection between brands and consumers is when there’s a fair and equal exchange of ideas, beliefs and acts between the brand and the consumer where the consumer can see their influence on the brands behavior.

 
Screen Shot 2020-03-14 at 12.04.07 PM.png
 
 

Every phase of our process is designed to create this fair and equal exchange of culture.

CONTENDER WEBSITE DECK VERTICAL LINE LONGER.png
 

The Art of Our Strategy

 

We start with raw data, do an overlay of culture, then use our personal and professional experiences, guided by our instincts and intuition. This process helps us compose narratives that are both brand-centric and consumer-centric, and completely aligned with culture.

 
CONTENDER WEBSITE DECK VERTICAL LINE LONGER.png

The Science Behind Our Creativity

 

We practice an innovative form of First Principles Ideation™ that helps us identify intersections between cultural constructions and brand attributes. Sometimes the brand and culture merges. Sometimes there’s a collision. But it’s always more powerful than the standard mirroring approach most brands take when talking to Multicultural consumers.

 
 
CONTENDER WEBSITE DECK VERTICAL LINE LONGER.png

The Nature of Our Connections Planning

 

We combine culture based media strategy with fluid storytelling to create kinetic energy between the brand, the consumer and culture. This sparks authentic engagement that weaves the brand into culture and sends a signal that the brand is in tune with the target’s consumer journey and, more importantly, the target’s life journey.

 
CONTENDER WEBSITE DECK VERTICAL LINE LONGER.png