The Currency of Culture

Our Philosophy

 

The most powerful connection between brands and consumers is when there’s a fair and equal exchange of culture (ideas, beliefs and acts) between the brand and the consumer where the consumer can see their influence on the brands behavior.

The Art of Our Strategy

 

We immerse ourselves in the brand and the target through big data-learnings via your standard strategy and planning tools, plus small data via our proprietary tools. Then we do an overlay of culture and use our our unique lens, guided by our personal and professional experience, plus our instincts and intuition to creative narratives that are based in the brand, yet completely aligned with culture.

The Science Behind Our Creativity

 

We practice an innovative form of First Principles Ideation™ that helps us identify intersections between cultural constructions and brand attributes. Sometimes the brand and culture merges. Sometimes there’s a collision. But it’s always more powerful than the standard mirror approach most brands take when talking to Multicultural consumers.

The Culture Currency Exchange

 

Culture is kinetic, so we combine fluid storytelling with an innovative form of connections planning to create authentic engagement by delivering the right message, at the right time, through the right channel. This sends a signal that the brand is in tune with both the target’s consumer journey and, more importantly, the target’s life journey.